Marketing and social media for AEC professionals

MARKETING AND SOCIAL MEDIA FOR AEC PROFESSIONALS is an 8-session practical training program that will furnish you with skills and tools to boost your online presence as a professional or business in the Architecture, Engineering, and Construction industry.

• This hands-on training program offers a deep understanding of real-world marketing practices, taking your online presence to the next level.
• The workshop also highlights different case studies helping all the participants to apply the best practices in their career path.

At the end of the training, you will be able to:

• Manage your socials on your own.

• Build your brand guidelines.

• Identify your brand identity that will differentiate you from your competition.

• Understand who your target audience is and build a buyer persona.

• Identify and apply the latest trends in social media in order to boost your presence and reach.

• Assess, and perform proper monitoring and understand the insights of your page.

• Acquire and apply many tools and techniques that will help you in content creation and learn where to get inspiration.

• Build a social media calendar on your own.

• Understand what your posting strategy should be.

• Perform boosting and ads on your own and read analytics in order to target your ads properly.

• Use AI tools to help you with content creation, targeting, and increasing engagement.

You will get upon completion of the training:

• A customized social media calendar for one month
• A certificate of completion
• A handout (Soft copy, including all materials and job aids)
• A free retake virtual round after 6 months
• Private access to Me3margi Excellence's private Facebook, and WhatsApp group
• A one-month free membership to the Me3margi web E-group